Privacy Policy

This Privacy Policy explains how 4 Rivers ("we," "us," "our," or "the Company") collects, uses, discloses, and safeguards your personal information when you visit our website at 4rivers-bbq.digital, place orders, interact with our services, or otherwise engage with us. Please read this policy carefully. By using our website or services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This policy is designed to comply with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other applicable federal and state privacy regulations.

1. About Us

4 Rivers is a food business operating within the United States. We provide food-related products and services to our customers through our website and other channels.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us using the information provided above or in the "Contact Us" section at the end of this document.

2. Information We Collect

We collect various categories of information depending on how you interact with our website and services. The information we collect falls into the following categories:

2.1 Personal Identification Information

When you register an account, place an order, sign up for our newsletter, or contact us, we may collect the following personal information:

• Full name – to identify you and personalize your experience
• Email address – to communicate with you about orders, promotions, and updates
• Phone number – for order confirmation, customer support, and delivery coordination
• Mailing and delivery address – to fulfill orders and deliver products to your location
• Billing information – including credit or debit card details processed securely through our payment processors
• Username and password – for account creation and authentication
• Date of birth – where required to verify age eligibility for certain products or promotions
• Dietary preferences and food allergies – when voluntarily provided to help customize your order experience

2.2 Transaction and Order Information

When you make a purchase or place an order with us, we collect:

• Order history and details (items purchased, quantities, prices)
• Payment transaction records (excluding full card numbers, which are handled by our payment processors)
• Delivery information and fulfillment records
• Refund or return requests and related communications
• Customer feedback and reviews related to your orders

2.3 Usage and Technical Data

When you browse our website, we automatically collect certain technical information about your device and browsing behavior, including:

• IP address – your internet protocol address used to identify your approximate geographic location
• Browser type and version – to optimize the website display for your browser
• Device type – whether you are using a desktop, tablet, or mobile device
• Operating system – the software running on your device
• Referring URLs – the website you were on before visiting ours
• Pages visited – which pages on our site you viewed and how long you spent on them
• Click patterns and navigation paths – how you interact with elements on our website
• Time and date of access – timestamps of your visits to our site
• Search queries – terms you enter in our site's search function

2.4 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your online activities. For detailed information about our use of cookies, please refer to Section 8 of this Privacy Policy or our dedicated Cookie Policy available on our website. The categories of data collected through cookies include:

• Session identifiers and authentication tokens
• Preferences and settings you have configured on our site
• Shopping cart contents
• Analytics and performance data
• Advertising identifiers and cross-site tracking data (where applicable)

2.5 Communications Data

When you contact us through email, our contact forms, or other communication channels, we collect:

• The content of your messages and inquiries
• Your contact details included in the communication
• Records of our correspondence with you
• Survey responses and feedback you voluntarily provide

2.6 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms, if you choose to connect your social accounts or interact with our social media pages
• Marketing partners who provide us with leads or contact data in compliance with applicable laws
• Payment processors and fraud prevention services
• Analytics providers who supply demographic and interest-based data
• Delivery and logistics partners involved in fulfilling your orders

3. How We Use Your Information

We use the information we collect for the following purposes, which we consider either necessary for providing our services or based on our legitimate business interests:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders
• Managing your account and profile
• Coordinating delivery or pickup of orders
• Processing payments and issuing receipts
• Handling returns, refunds, and complaints
• Sending order confirmations and delivery notifications

3.2 Customer Support

• Responding to your questions, comments, and support requests
• Resolving disputes and troubleshooting issues
• Maintaining records of your customer service interactions

3.3 Marketing and Promotional Communications

With your consent where required by law, we may use your contact information to:

• Send you promotional emails, newsletters, and special offers about our food products and services
• Notify you about new menu items, seasonal specials, or limited-time offers
• Provide personalized recommendations based on your order history and preferences
• Invite you to participate in loyalty programs, contests, or surveys

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us directly at [email protected].

3.4 Analytics and Website Improvement

• Analyzing website traffic and user behavior to improve site functionality and user experience
• Understanding which products and content are most popular
• Conducting research and analysis to improve our food offerings and business operations
• Testing new features, layouts, and content on our website

3.5 Legal Compliance and Business Protection

• Complying with applicable laws, regulations, and legal processes
• Enforcing our Terms of Service and other agreements
• Detecting, preventing, and investigating fraudulent, unauthorized, or illegal activity
• Protecting the rights, property, and safety of our company, customers, and the public
• Responding to lawful requests from government authorities and law enforcement

3.6 Business Operations

• Managing our internal business records and administrative functions
• Conducting audits and quality control assessments
• Supporting potential mergers, acquisitions, or business restructuring activities

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary consideration. However, we may share your information in the following circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party companies and individuals to perform services on our behalf. These service providers have access to your personal information only as necessary to perform their functions and are contractually obligated not to disclose or use it for any other purpose. Categories of service providers include:

• Payment processors – to securely process credit and debit card transactions
• Delivery and logistics companies – to fulfill and deliver your orders
• Email marketing platforms – to manage and send promotional communications
• Analytics providers (e.g., Google Analytics) – to analyze website usage and performance
• Customer support platforms – to manage support tickets and communications
• Cloud storage and hosting providers – to securely store data and host our website
• Fraud prevention and security services – to detect and prevent unauthorized activity

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law, regulation, or legal process, including:

• Responding to valid subpoenas, court orders, or government requests
• Complying with obligations under the FTC Act and other applicable federal laws
• Cooperating with law enforcement investigations
• Protecting our legal rights or defending against legal claims

4.3 Business Transfers

In the event of a merger, acquisition, sale of assets, bankruptcy, or other business transition, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any change in ownership or use of your personal information.

4.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when you choose to participate in co-branded promotions or third-party loyalty programs.

4.5 Aggregated and De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other purposes.

5. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards to protect it from unauthorized access, use, disclosure, alteration, or destruction.

5.1 Technical Safeguards

• SSL/TLS Encryption: Our website uses Secure Socket Layer (SSL) and Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers.
• Encrypted data storage: Sensitive data, including payment information, is stored using industry-standard encryption protocols.
• Secure payment processing: We use PCI DSS-compliant payment processors and do not store full credit card numbers on our servers.
• Access controls: Access to personal data is restricted to authorized employees and service providers who need it to perform their job functions.
• Firewalls and intrusion detection: We employ network security measures to detect and prevent unauthorized access to our systems.

5.2 Organizational Safeguards

• Regular employee training on data privacy and security best practices
• Data minimization practices — we collect only the information necessary for the stated purposes
• Internal data access policies and procedures
• Regular security audits and vulnerability assessments

5.3 Limitations

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach that is reasonably likely to result in significant risk to your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

6. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We respect and honor these rights as described below.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business or commercial purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions (e.g., when the information is needed to complete a transaction or comply with legal obligations).
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. As noted above, we do not sell personal information for monetary compensation, but we may share it for cross-context behavioral advertising purposes.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to only those purposes necessary for providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge different prices, or provide a different level of quality because you exercised your privacy rights.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.

6.2 How to Exercise Your Rights

To exercise any of the rights described above, you may submit a verifiable consumer request by:

• Emailing us at: [email protected]
• Visiting our website: 4rivers-bbq.digital

We will respond to your request within 45 days of receipt. If we require additional time (up to 90 days total), we will notify you of the extension within the initial 45-day period. We may need to verify your identity before processing your request to protect your personal information from unauthorized access.

6.3 Authorized Agents

You may designate an authorized agent to submit privacy requests on your behalf. We may require written proof of the agent's authorization and may verify your identity directly before processing the request.

6.4 Rights Under Other State Privacy Laws

Residents of other states, including but not limited to Virginia, Colorado, Connecticut, Texas, and other states with enacted privacy laws, may have similar rights. We are committed to honoring these rights to the extent required by applicable state law. Please contact us using the information below to submit any privacy-related requests.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Our general data retention practices are as follows:

When personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our data retention policies and applicable legal requirements.

8. Cookie Policy Overview

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. This section provides a summary of our cookie practices.

8.1 What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide reporting information to website owners.

8.2 Types of Cookies We Use

• Essential/Strictly Necessary Cookies: Required for the basic functioning of our website, including maintaining your shopping cart, logging in, and security features. These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website, including which pages are visited most often and any error messages received. We use tools such as Google Analytics for this purpose.
• Functionality Cookies: Allow our website to remember choices you make, such as your language preference, location, and saved items, to provide a more personalized experience.
• Targeting and Advertising Cookies: Used to deliver advertisements relevant to your interests on our website and across other websites. These may be placed by third-party advertising networks.

8.3 Managing Cookies

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies, delete cookies, or notify you when cookies are being set. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit www.aboutcookies.org.

For full details about the cookies we use, please refer to our complete Cookie Policy, available on our website.

9. Children's Privacy

Our food products, services, and website are directed to adults aged 18 years and older. We do not knowingly collect, use, or disclose personal information from children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA).

If we become aware that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at [email protected].

For users between the ages of 13 and 17, we encourage parents and guardians to supervise their children's use of our website and to contact us if they have any concerns about the information their minor child has provided to us.

10. International Data Transfers

4 Rivers is based in the United States and our primary data processing activities take place within the United States. However, some of our third-party service providers may operate in other countries, and your personal information may be transferred to and processed in countries outside of the United States.

When we transfer your personal information internationally, we take steps to ensure that appropriate safeguards are in place to protect your information, including:

• Using service providers that comply with applicable data protection standards
• Ensuring contractual data protection obligations are in place with international service providers
• Relying on recognized legal transfer mechanisms as applicable

By using our website and services, you acknowledge and consent to the transfer of your personal information to countries outside of your country of residence, which may have different data protection standards than your home country.

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by 4 Rivers. This Privacy Policy applies only to information collected through our own website and services.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit, as their practices may differ significantly from ours. Third parties we may link to include social media platforms, food delivery apps, review sites, and advertising networks.

12. Social Media and User-Generated Content

Our website may include social media features, such as the Facebook Like button, Instagram share options, or other social media widgets. These features may collect your IP address, record which pages you visit on our site, and set cookies to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing them.

If you post reviews, comments, photos, or other content on our website or social media pages, please be aware that such content may be visible to the public and may be used by us for marketing and promotional purposes. Do not include personally sensitive information in public posts or reviews.

13. Do Not Track Signals

Some web browsers may transmit "Do Not Track" (DNT) signals to websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to browser DNT signals. We will update this policy if and when a standard for responding to DNT signals is established.

For California residents, the CCPA provides the right to opt out of the sale or sharing of personal information. Please see Section 6 for information on how to exercise this right.

14. How to File a Complaint

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to first contact us directly so that we can attempt to resolve the issue.

14.1 Internal Complaint Process

To file an internal complaint, please contact us at:

• Email: [email protected]
• Website: 4rivers-bbq.digital

Please include a detailed description of your concern, your contact information, and any relevant documentation. We will acknowledge receipt of your complaint within 10 business days and will work to resolve the matter within 45 days.

14.2 External Regulatory Authorities

If you are not satisfied with our response or believe we are processing your personal data unlawfully, you have the right to lodge a complaint with the relevant regulatory authority. In the United States, you may contact:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws. You can file a complaint online at www.ftc.gov/complaint or call 1-877-FTC-HELP (1-877-382-4357).
• California Attorney General (for California residents): If you are a California resident and believe your CCPA/CPRA rights have been violated, you may contact the California Attorney General's Office at oag.ca.gov/privacy/ccpa.
• Your State Attorney General's Office: Residents of other states may contact their respective state attorney general's office for privacy-related complaints.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, technology, legal requirements, or other factors. When we make material changes to this policy, we will:

• Post the updated Privacy Policy on this page with a new "Last Updated" date
• Notify registered users via email where required by applicable law
• Display a prominent notice on our website for a reasonable period after significant changes

Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your privacy concerns promptly and transparently.

When contacting us about a privacy matter, please include your full name, contact information, the nature of your inquiry or request, and any relevant account details so that we can process your request efficiently. We will make every effort to respond to your inquiry within 10 business days.